Here at Fields MINI of Glencoe, our guests often ask our friendly dealers, “Is MINI a luxury brand?” Of course, our dealers are biased and will always say yes, MINI is a luxury brand, but our assertions are backed up by the fact that new MINI models include unique sporty designs, premium technology and comfort, and carefully tuned performance, all at a budget-friendly price. Here are some reasons why MINI can be safely included in the luxury car category.
Iconic Sporty Design with Spirited Performance
MINI is an automaker that has continuously reinvented itself while staying true to its sporty, unique roots and tradition. As the parent group of MINI, BMW positions MINI as “the original in the premium segment of small cars.” This distinction recognizes the unique approach of MINI vehicles, emphasizing their premium features and their dynamic driving experiences rather than conforming to norms traditionally held by luxury vehicles.
At the same time, MINI vehicles such as the MINI Hardtop, MINI Countryman, MINI Electric, and MINI John Cooper Works also boast a wide variety of features that would be placed in the “luxury” category by the majority of buyers. These features include premium leather on the dashboard, seat, doors, and steering wheel.
MINI John Cooper Works Adds High-Performance to Luxury
In particular, the John Cooper Works trim level of the MINI Cooper models is the MINI cars that are most focused on luxury. They boast more powerful engines — up to 301 horsepower on the MINI Clubman and MINI Countryman models — as well as premium performance parts, such as F1-style paddle shifters, a sport exhaust, and Nitron suspension.
Experience MINI Luxury in Glencoe, IL
The best way to discover MINI luxury is to take a new MINI model for a test drive here at Fields MINI of Glencoe. Stop by our dealership today to test these luxury features for yourself!
